05 Apr 2018

What are structured data in web pages and what are they for?

Each data located where it corresponds

When we visit a web page, we, human beings, find it very easy to identify the different parts of what we read, such as the title, the date of publication, the author, the main image, or the users’ assessment (if there ). At a glance, we identify all of them and quickly understand their meaning and purpose. However, search engine crawlers, like good robots, are not able to clearly distinguish one type of information from another. They try, yes, but there is still much left for them to do as naturally and effectively as we do.

To fill this gap and not rely exclusively on how the searchers interpreted the information contained in a web page, a labelling or marking format was designed, embedded in the HTML language of the pages, which allowed explicitly identifying and describing different types of information… Through this marking, users do not perceive any visual change in the web pages (since they show exactly the same aspect) or any direct benefit of their use. From the point of view of user experience, it does not seem to have any impact.

However, the fact that search engines can identify what is the purpose of each element of information included in a page means that they can search with results that are more relevant to the interests of users. For example, if the user wants to look for the next shows whose tickets sell in Seville, and it has been identified and marked on its website, the search engine will be able to offer that information without margin of error. This accurate tracker is the best! In addition, they can also expand the information shown to users in search results (SERP’s), through rich snippets ( “rich snippets”), to decide which of these results best meets their search needs and reduce the number of pages you should visit.

For example, if someone is interested in making a reservation at a hotel in Seville, the following result directly includes the customer’s valuation and price range, so the user can decide if they want to enter that page It’s surprising what a good tool can help us, and the extra time it takes to do that same job if we do not have those useful tools. How can you work more quickly and effectively in SEO? Start with having the right tools that we use in digital marketing agencies.

This accurate tracker have compiled a wide sample of the best SEO tools that currently exist in the market, with a wide variety of uses and covering a series of common needs. of which we have indicated those that we use almost daily, that is, our favourites. And although it is good to have a large arsenal of SEO tools at your side, it will be more useful if you know how to handle them to get the most out of your potential. If you are developing your search engine optimization (SEO) strategy, you may want to know how the keywords used in the meta title and meta descriptions are behaving. Therefore, in this article, I would like to ask you about 3 tools for tracking SEO positions that I have studied and tested for my clients.

Before we start, remind you that the term SERP is nothing more than a list of suggested websites deployed in response to the use of a keyword in a search. These results typically include a list of the elements organized by the goals where words matching the ones the user has used to perform the search are highlighted. Some of those who specialize in SEO simply place the keyword and then manually go to Google to see how your website is positioning. That’s fine at first, but surely you have multiple sites, keywords and clients that need to be managed.

As we mentioned at the beginning, the ecosystem of applications that allow monitoring the SERPs is broad. The tool you select has to fit your needs. If you are looking to simultaneously monitor your keywords and the location of the competition, SerpWoo is the option you should use for your business. If on the other hand, you are interested in the possibility of making complete reports with data directly extracted from the SerpBook tool, it seems to be a good option. Finally, if you want to focus your analysis in a geolocated way with very reliable information, RankBox represents an excellent option. Each tool has its benefits and shortcomings, once you have clear objectives that you pursue with your measurement it will be easier to select.

I hope that the analysis made of this accurate tracker tools will help you and help you decide which may be more practical when it comes to improving your SEO strategies. SERPs can run reports of up to 250 keywords and see the results in a matter of minutes With SERPs, you can easily analyze all the data you need to control the ranking of keywords, monitor the results of your SEO campaigns and track and progress individual changes to pages and the return on investment they achieve. You can receive daily with SERPs the ranking of the reports of hundreds of places and more than 100 countries and run correlation tests to control the effect of the changes you make in the content.

Explore your ranking trends easily with our keyword report

Performance tests on SEO with the rest of the web.

  • Get the most accurate and up-to-date image of your keyword performance with all the data classifications that are updated daily and available on demand.
  • Browse, easily manage and analyze large sets of keywords with the help of our robust and intuitive labelling system.
  • Powerful tracking and rank analysis. Tools for professional SEO teams.
  • Structured data have special importance in Electronic Commerce, since they allow identifying and describing the most relevant characteristics of the products for sale, such as price, name, brand, etc.